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	<title>Visualmotive Blog &#187; metaphor</title>
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	<link>http://blog.visualmotive.com</link>
	<description>Thoughts on maps and visualization</description>
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		<title>Understanding Comics by Scott McCloud</title>
		<link>http://blog.visualmotive.com/2009/understanding-comics-with-scott-mccloud/</link>
		<comments>http://blog.visualmotive.com/2009/understanding-comics-with-scott-mccloud/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 12:00:56 +0000</pubDate>
		<dc:creator>Chris Mueller</dc:creator>
				<category><![CDATA[Visualization]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[comics]]></category>
		<category><![CDATA[metaphor]]></category>

		<guid isPermaLink="false">http://blog.visualmotive.com/?p=288</guid>
		<description><![CDATA[<a href="http://blog.visualmotive.com/2009/understanding-comics-with-scott-mccloud/"><img align="left" hspace="5" width="150" height="150" src="http://blog.visualmotive.com/wp-content/uploads/2009/12/mccloud_understanding_comics-150x150.jpg" class="alignleft wp-post-image tfe" alt="The process of writing comics" title="mccloud_understanding_comics" /></a>"Comics are juxtaposed pictorial and other images in a deliberate sequence, intended to convey information and/or produce an aesthetic response in the viewer." These are my notes from Scott McCloud's excellent book <i>Understanding Comics</i>.]]></description>
			<content:encoded><![CDATA[<div id="attachment_290" class="wp-caption alignnone" style="width: 650px"><a href="http://blog.visualmotive.com/wp-content/uploads/2009/12/mccloud_understanding_comics.jpg"><img class="size-medium wp-image-290" title="mccloud_understanding_comics" src="http://blog.visualmotive.com/wp-content/uploads/2009/12/mccloud_understanding_comics-640x315.jpg" alt="The process of writing comics" width="640" height="315" /></a><p class="wp-caption-text">The process of writing comics</p></div>
<p>What follows are notes and quotations from Scott McCloud&#8217;s excellent book <a href="http://www.amazon.com/Understanding-Comics-Invisible-Scott-Mccloud/dp/006097625X">Understanding Comics</a>. The book describes the art of comic books, but most of the lessons are also applicable to other types visual communication like charts and maps.</p>
<p>Definition: &#8220;Comics are juxtaposed pictorial and other images in a deliberate sequence, intended to convey information and/or produce an aesthetic response in the viewer.&#8221;</p>
<p>Comics use <em>iconic</em> images: sparse representations of reality. Used to allow the reader to inject himself/herself into the narrative.</p>
<div id="attachment_289" class="wp-caption alignnone" style="width: 650px"><a href="http://blog.visualmotive.com/wp-content/uploads/2009/12/mccloud-uc-triangle.jpg"><img class="size-medium wp-image-289" title="mccloud-uc-triangle" src="http://blog.visualmotive.com/wp-content/uploads/2009/12/mccloud-uc-triangle-640x490.jpg" alt="McCloud's triangle of communication. Photographs on the left, written word on the right, abstract icons on top." width="640" height="490" /></a><p class="wp-caption-text">McCloud&#39;s triangle of communication types. Photographs on the left, written word on the right, abstract icons on top.</p></div>
<p>Most comics are along the bottom axis of the triangle (above), but there are examples of comics that fill the whole space.</p>
<p>Comics allow people to identify with roles and characters. &#8220;People in the 20th century don&#8217;t want goals, they want roles,&#8221; by McLuhan (1970?).</p>
<p><em>Closure</em>: observing the parts, but perceiving the whole. Like seeing a character&#8217;s torso and knowing he has feet. For example: videos are a rapid sequence of stills, or rich color photos that are a bunch of little dots (like newspaper prints or Roy Lichtenstein).</p>
<p>The <em>gutter</em>: space between panels where the imagination works.</p>
<p><em>Visual icons are vocabulary, closure is the grammar.</em></p>
<p>Types of transitions:</p>
<ol>
<li> Moment to moment (same character and scene)</li>
<li>Action to Action (single subject)</li>
<li>Subject to Subject (same scene)</li>
<li> Scene to scene (different characters and scenes)</li>
<li> Aspect to aspect (different aspects of a place or idea)</li>
<li>Non-sequitur (no relationships whatsoever)</li>
</ol>
<p>How <em>time</em> works: divided panel by panel:</p>
<ul>
<li> Panel shape influences perception. Longer panels seem to occupy more time.</li>
<li>Timelessness: long, lingering time. Usually borderless panels or those that bleed off the edge.</li>
<li>Passage of time can be shown with &#8220;zip ribbons&#8221; (swish of motion).</li>
</ul>
<p>How <em>lines</em> influence communication:</p>
<ul>
<li>Different types of lines can have different emotional and sensational qualities: passive and timeless, proud, dynamic, severe, gentle, etc.</li>
<li>Subjective motion (subject is static, looks like the background is moving)</li>
</ul>
<p>When thinking about the interplay between words and images in comics, there are several <em>Word + Image</em> combinations to consider:</p>
<ul>
<li>Word specific (words are dominant)</li>
<li>Picture specific (pictures are dominant)</li>
<li>Duo-specific (both words and pictures convey the same meaning)</li>
<li>Additive (words add significant meaning)</li>
<li>Parallel (words and pictures tell different but parallel stories)</li>
<li>Montage (words are integral to the picture)</li>
<li>Interdependent (both work together to tell a story neither could tell alone)</li>
</ul>
<p><em>Process</em> of creating comics (see image at the top of this post):</p>
<ol>
<li>Idea/Purpose</li>
<li>Form</li>
<li>Idiom/style</li>
<li>Structure</li>
<li>Craft</li>
<li>Surface</li>
</ol>
<p>What about <em>Color</em>? Color symbolizes certain characters (eg. Batman is always blue-gray). Flat colors emphasize the shape of an object (Herge&#8217;s TinTin comics used all flat colors) to promote a democracy of form in which no shape is any more important than any other.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>Those are my notes. If this sounds interesting to you I highly recommend reading the entirety of <a href="http://www.amazon.com/Understanding-Comics-Invisible-Scott-Mccloud/dp/006097625X">Understanding Comics</a>. It&#8217;s delightfully crafted and a pleasure to read. Also, Scott McCloud writes on <a href="http://twitter.com/scottmccloud">Twitter</a> and on <a href="http://scottmccloud.com/">his blog</a>.</p>
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		<title>Ten Examples of the Subway Map Metaphor</title>
		<link>http://blog.visualmotive.com/2009/ten-examples-of-the-subway-map-metaphor/</link>
		<comments>http://blog.visualmotive.com/2009/ten-examples-of-the-subway-map-metaphor/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:00:22 +0000</pubDate>
		<dc:creator>Chris Mueller</dc:creator>
				<category><![CDATA[Maps]]></category>
		<category><![CDATA[metaphor]]></category>
		<category><![CDATA[subway]]></category>

		<guid isPermaLink="false">http://blog.visualmotive.com/?p=117</guid>
		<description><![CDATA[<a href="http://blog.visualmotive.com/2009/ten-examples-of-the-subway-map-metaphor/"><img align="left" hspace="5" width="150" height="150" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/milky_way-150x150.png" class="alignleft wp-post-image tfe" alt="The Milky Way Galaxy" title="milky_way" /></a>The visual components of a subway map make it a great metaphor for grouping and linking ideas or things across many different conceptual realms. We&#8217;ve collected here ten excellent examples of the subway map metaphor. 1. Milky Way The Milky Way Transit Authority shows the spiral of the galaxy, with major constellations and nebula appearing [...]]]></description>
			<content:encoded><![CDATA[<p>The visual components of a subway map make it a great metaphor for grouping and linking ideas or things across many different conceptual realms. We&#8217;ve collected here ten excellent examples of the subway map metaphor.</p>
<h3>1. Milky Way</h3>
<p>The <a href="http://arbesman.net/milkyway/">Milky Way Transit Authority</a> shows the spiral of the galaxy, with major constellations and nebula appearing as transit stations. Perhaps unsuitable for navigating an FTL-enabled spacecraft, but it serves well for orienting terrestrial astronomers.</p>
<div id="attachment_122" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-122" title="milky_way" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/milky_way-640x430.png" alt="The Milky Way Galaxy" width="640" height="430" /><p class="wp-caption-text">The Milky Way Galaxy</p></div>
<p><span id="more-117"></span></p>
<h3>2. People</h3>
<p>We are surprised to see Leonardo da Vinci at the intersection of the Comedians and Italian Artists lines in Simon Patteron&#8217;s otherwise wonderful <a href="http://www.simonpattersonart.com/works_n2.html">Great Bear</a> map of famous people.</p>
<div id="attachment_121" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-121" title="greatbear" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/greatbear-640x509.jpg" alt="greatbear" width="640" height="509" /><p class="wp-caption-text">Famous People</p></div>
<h3>3. Music</h3>
<p>Different genres of music are represented by different transit lines in <a href="http://blogs.guardian.co.uk/culturevulture/archives/2006/02/03/post_51.html">Dorian Lynskey&#8217;s map</a>, with bands and musicians appearing as transit stations. Björk is well-placed at the intersection of Pop, British Folk, Jazz, and Avant-garde. (thanks to <a href="http://musicmachinery.com/">Paul Lamere</a>)</p>
<div id="attachment_123" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-123" title="music" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/music-640x419.jpg" alt="Musicians" width="640" height="419" /><p class="wp-caption-text">Musicians</p></div>
<h3>4. Publishing Trends</h3>
<p>In this <a href="http://libros.soybits.com/web/mapa-de-tendencias-2008-09">map of publishing trends</a>, Soybits diagrams the connections of people, formats, and products involved in the publishing industry. The Kindle, iPhone, and Android platforms form major intersections.</p>
<div id="attachment_125" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-125" title="publishing_trends" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/publishing_trends-640x448.gif" alt="Publishing Trends" width="640" height="448" /><p class="wp-caption-text">Publishing Trends</p></div>
<h3>5. O&#8217;Reilly Books on Open Source</h3>
<p>The O&#8217;Reilly books are known for covering a wide range of technologies and programming languages. <a href="http://community.oreilly.com/posters.csp">This map</a> diagrams the relationships among books on open-source technology.</p>
<div id="attachment_126" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-126" title="oreilly_opensource" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/oreilly_opensource-640x449.jpg" alt="O'Reilly books about open-source technologies" width="640" height="449" /><p class="wp-caption-text">O&#39;Reilly books about open-source technologies</p></div>
<h3>6. Web trends</h3>
<p>As we mentioned in an<a href="http://blog.visualmotive.com/2009/subway-map-of-the-web/"> earlier post</a>, this <a href="http://informationarchitects.jp/web-trend-map-3-get-it/">subway map of the web</a> by Information Architects is a fascinating exploration of popular Internet sites.</p>
<div id="attachment_46" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-46" title="web_subway_map" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/web_subway_map-640x409.jpg" alt="Web Trends Startpage shows websites as if they were the Tokyo subway" width="640" height="409" /><p class="wp-caption-text">Web Trends Startpage shows websites as if they were the Tokyo subway</p></div>
<h3>7. CMS Vendors</h3>
<p>CMSWatch has published a <a href="http://www.cmswatch.com/vendormap/">diagram</a> of popular content management technologies.</p>
<div id="attachment_120" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-120" title="cms_vendors" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/cms_vendors-640x465.jpg" alt="cms_vendors" width="640" height="465" /><p class="wp-caption-text">Content technology vendors</p></div>
<h3>8. Subway map of world subway maps</h3>
<p>Penguin&#8217;s book on Transit Maps of the World features a <a href="http://strangemaps.wordpress.com/2007/12/03/212-transit-map-of-the-worlds-transit-systems/">map of subway systems around the world</a>. While the connections between cities seem somewhat arbitrary, we appreciate the style and spirit of this map.</p>
<div id="attachment_124" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-124" title="penguin" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/penguin-640x449.jpg" alt="Transit map of world transit maps" width="640" height="449" /><p class="wp-caption-text">Transit map of world transit maps</p></div>
<h3>9. Cancer pathways</h3>
<p>From Jonathan Stott&#8217;s thesis, Automatic Layout of Transit Maps, which we <a href="http://blog.visualmotive.com/2009/automatic-generation-of-transit-maps/">discussed previously</a>.</p>
<div id="attachment_69" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-69" title="subway_cancer_map" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/subway_cancer_map-640x563.jpg" alt="Visualizing cancer pathways (Hahn and Weisberg, designed by Claudia Bentley)" width="640" height="563" /><p class="wp-caption-text">Visualizing cancer pathways (Hahn and Weisberg, designed by Claudia Bentley)</p></div>
<h3>10. Project plan</h3>
<p>From Jonathan Stott&#8217;s thesis, Automatic Layout of Transit Maps, which we <a href="http://blog.visualmotive.com/2009/automatic-generation-of-transit-maps/">discussed previously</a>.</p>
<div id="attachment_127" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-127" title="project_plan" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/project_plan-640x306.jpg" alt="Project plan" width="640" height="306" /><p class="wp-caption-text">Project plan</p></div>
<h3>Bonus: Gotham City</h3>
<p>Gotham City Rail has published their <a href="http://www.gothamcityrail.com/map.htm">transit map</a>. Wayne Central is, as expected, at the heart of the city.</p>
<div id="attachment_128" class="wp-caption alignnone" style="width: 650px"><img class="size-medium wp-image-128" title="gotham_city_map" src="http://blog.visualmotive.com/wp-content/uploads/2009/03/gotham_city_map-640x441.jpg" alt="Gotham City transit map" width="640" height="441" /><p class="wp-caption-text">Gotham City transit map</p></div>
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